Case Study #1

D is a young, single and attractive girl living in Los Angeles. She works in the fashion industry and is very hip and tuned into the culture. She is so ahead of the curve her tangents and cosines are off the charts. So what do you get a girl like this? On short notice too?

Criteria for Gift Giving.

1. Never try to wow a girl like D. She brings the wow. So expensive gifts are only appropriate if you are dating D or married to D.


2. D is hip and tuned into the culture. So we can assume she likes music and has a vast library of her own.


3. D is ahead of the curve. So we assume she already has an iPod.

Conclusion.

Give D an iPod Carrying Case. This requires someone to spy and find out which iPod she has. Usually a co-worker or the Best Friend is the best source for this level of intel. Once you have the intel move strategically to your nears electronics store, computer store, hey even a bookstore in the this case. I saw a selection of ipod carrying cases at Borders.

You can even add variety by giving her two different kinds of cases. One that's pretty like the custom color or lether cases, (see picture 1). An active hard case is good too if she uses her ipod on the treadmill and in the gym. You know you drop yours so be considerate, (see picture 2).

There a simple easy gift for under $40.

Best of all everytime she uses her ipod she will think of you.